Digital Signage Solutions: Improving the Way Businesses Deliver Their Content
Living in a fast-paced and busy world, it can be a fierce battle to capture your target audience's attention. This is especially true for businesses that need to deliver their message in the most effective form. Digital signage is not only cutting-edge, it stands out tremendously when delivered in the right circumstances. It is aslo a stunning, cost-effective, entertaining and dynamic way to engage your audience. For some industries, it also makes day-to-day operations more manageable and smooth.
Discover why this technology is expected to be a 15 billion dollar industry by the year 2020, and why you should find or expand digital signage solutions for your company.
Table of Contents [show]
- 1. How Digital Signage Solutions Help Companies
- 2. Examples of Digital Solutions Being Implemented
- 3. Choosing the Right Digital Signage Solutions
- 4. Conclusion
How Digital Signage Solutions Help Your Companies
As a business owner, you're always looking for a cost-effective, systematized way of reaching a wider audience and growing your business. Digital signage can give that impactful edge you need. A few of the key benefits of implementing digital sign solutions for your company include:
Reducing Operational Costs
The cost of implementing signage system for your business will, in the long run, lead to savings for your company. With a myriad of options to choose from, and a few clicks and drags job on server ends, you would save money on human resources and printing. Time-sensitive offers can also be put in place faster than with traditional signage
Complete Control of Content
With Digital signage technology, the content your company delivers to your audience can be updated in real time. Imagine if you were to use static billboards for your advertising campaigns - updating new offers would be a logistical nightmare. Implementing Digital sign for your network of advertising channels can be managed from a single content management system - and updated immediately.
Engage and Entertain
It's no longer enough to use static signage to capture and retain your audience's attention. As with most types of content, full-colored videos and high-resolution images runing on a digital signage display can do more to attract a viewer's eye. The experience is more engaging and has a higher recall rate for customers, even more so than television and radio. On top of that, entertaining content keeps consumers from getting bored, especially in this age where younger audiences are always using some form of digital technology.
Where Digital Signage Solutions Being Implemented
There are many businesses, if not all, that can benefit from using digital signage. Below are examples of key industries utilizing digital signage in the running of their business.
In the Food Industry
Digital signage can be implemented in many ways - from being used as advertising, improving marketing efforts, to improving specific aspects of the company's operation. In the food industry, digital signage can be used as a means of making the restaurant more engaging. Digital menu boards offer more convenience for customers-in-waiting than typical plastic boards. Imagine if, when waiting in line, customers were offered enticing menus on a digital screen that tells them the specials of the day, or how long until their food will be ready. This makes for a more satisfying experience that just standing behind somebody while waiting for your turn, fiddling with your phone just to pass the time.
In the Retail Industry
How can a retail store stand out among the rows of shops that are prevalent on every street? By using digital signage solutions to showcase your latest demos or promotions, you'll catch the attention of passers-by and draw more interest to your store. Research claims 68% of customers were influenced by advertising from digital signs and were more likely to make a purchase. Another 44% stated that advertising from digital signs actually caused them to change their minds about what they initially planned to buy, and resulted them in buying something entirely different. The value of digital signs for retail doesn't stop there. We all know the power that branding can have on a consumer. So what better way to ingrain your brand's image than by telling a story? Using digital signs can have a huge impact on how your brand is perceived as it's a high-tech way to visually relay your message to your customers.
In the Healthcare Industry
Support for those in need of healthcare is not just limited to the doctor's examination room. Implementing digital signage display in hospital lobby. can help put patients at ease. Rather than just reading old magazines, patients can view displays on up-to-date health news, wellness issues or cutting edge treatments that can take their mind off the anxiety of waiting their turn.
Using digital signs in a healthcare environment doesn't just help patients, it provides a smoother and faster process for day-to-day operations as well. For example, digital kiosks can be implemented, making it faster for patients to check in and update their appointment without the need for staff intervention.
Digital signage can also be used for staff educating and training. Instead of hands-on sessions from trainers, videos can be recorded to provide information to new employees, reducing the strain on human resources.
Choosing the Right Digital Signage Solutions
When choosing the right digital signage solutions, there will be a slew of options to consider. EOOSIGN here offers many choices that include a fully-integrated digital signage system, a system made up of different components and the 'enclosure only' solution. You need to determine the exact digital sigange hardware needs of your company. Do you need something that can operate 24 hours a day, or only during specific hours? If you're deploying screens that are for rigorous use, it would be better to choose commercial-grade LED displays rather consumer-grade ones. This will increase the longevity of the hardware and make it easier to maintain. Then there's the matter of choosing the type of software you'll be using. Will it be a SaaS (software as a service) solution or a self-hosted solution? Each will have its own pros and cons depending on the environment you're using it in. Analyzing your business's system requirements beforehand will help determine the software solutions you need. Before you dive into finding the right solutions and provider, examine some of the feedback and offers from reputable digital signage companies. Get a free quote and talk with them to understand the extent of their services and how they can benefit your business and needs.
There is no doubt that digital signage solutions are critical to the growth of your business. As a business owner, it's imperative that you take that first step into integrating your business with this form of modern advertising and communication as early as possible - if you haven't already done do.